Stamford Bridge has occupied London for 138 years – of which Chelsea have occupied the stadium for 110.
The new stadium proposal for Stamford Bridge comes with a hiccup that could seriously anger the Chelsea faithful, namely: the name.
A Eurosport insider Dan Levene reported that the naming rights of the new stadium – set to be completed in time for the 2020-2021 season – would be up for grabs.
Stadium costs are incredibly expensive which is why sports teams around the world have sold the naming rights to the stadium after construction is complete. Stamford Bridge is one of a rare few that
Levene’s report indicated that selling the stadium naming rights were a critical part of the club’s decision to build a new stadium in the first place.